On radio station branding – and what’s in a name. From January 27, 2022. Another information radio station in Toronto has rebranded - changed its name and its on-air imaging that signifies how it wants to be perceived. It's probably not wise to have "News" in the name of your radio station if your on-air product is mainly "talk". For educational purposes. Makes fair dealing use of aircheck audio from CFMJ Toronto, now re-branded as 640 Toronto.
For more on the difference between news and talk: Season 3, Episode One: https://paulcrosstoronto.podbean.com/e/cross-talk-season-3-episode-1/
For reference to the late 2021 re-branding of 680News Toronto and some thoughts on the future of news: Season Six, Episode Two. https://paulcrosstoronto.podbean.com/e/cross-talk-season-six-episodetwo/