On transmedia and multiplatform storytelling in the age of the pandemics. From December 17, 2021. In the time of the pandemic, users are using more of our creative content to meet their wants and needs. As I was producing this episode, we were on the verge of a new round of restrictions on activity because of a wave of another variant of the virus. There will be more engagement in the content we make available. In this episode, I consider the concept of uses and gratifications. The term audience is already so old and outdated as a concept. It's all about the user experience now, being everywhere the user might find you, and considering how the user who becomes a fan may wish to engage further. For educational purposes. Makes fair dealing use of bits of audio from The Tonight Show with Stephen Colbert on CBS-TV.